iCabbi is one of the few major UK taxi dispatch software platforms that does not publish pricing on its website. For operators evaluating switch decisions or budgeting next year's run-rate, this is a real friction point. We have aggregated operator-shared pricing data from 60+ UK and Ireland fleets to publish the iCabbi pricing structure honestly, with the caveat that exact numbers vary per contract.
iCabbi pricing structure — the per-vehicle base
iCabbi prices on a per-vehicle, per-month basis. Across operator-shared data, the per-vehicle rate sits between £18-£35/month depending on fleet size, contract length, and feature inclusions. Larger fleets (200+ vehicles) anchor at the lower end; mid-market fleets (25-100 vehicles) typically sit in the £25-£32 range. The rate excludes setup, integration, and ongoing per-driver fees.
Setup fees range from £2,500 for a 25-vehicle fleet to £25,000+ for enterprise multi-base configurations. Integration fees apply per third-party (Stripe, Twilio, Google Maps, custom corporate-account systems) and typically run £750-£3,000 per integration. Per-driver fees on top of per-vehicle pricing are common and often appear as 'driver app licence' line items.
Contract length, escalators, and lock-in
iCabbi typically requires 24- or 36-month contracts. Multi-year contracts trade per-month rate (typically a 10-15% discount on the 24-month vs 12-month) for lock-in. Most contracts include annual price escalators of 3-5% indexed to RPI or CPI. Exit terms vary by contract — some allow month-to-month after the initial term, others auto-renew for 12 or 24 months unless cancelled with 90-day notice.
Operator-shared data shows that the price escalator and auto-renewal terms are the most common surprise — fleets that signed 36-month contracts in 2022 are landing at materially higher per-vehicle rates in 2026 than they expected when signing. Read the contract carefully; ask for a fixed-rate term if escalators are a concern.
Total cost of ownership — a 50-vehicle worked example
For a 50-vehicle fleet on a 24-month iCabbi contract starting in 2024, operator-shared data suggests typical year-one total cost of ownership of £18,000-£28,000. That breaks down roughly as: £15,000-£21,000 for per-vehicle dispatch fees (50 vehicles at £25-£35/month for 12 months), £2,500-£5,000 setup, £750-£2,500 integration fees. Year-two costs typically rise 3-5% per the price escalator.
By comparison, TaxiCloud's Pro Max plan at £349/month covers up to 100 drivers with no setup fee, no per-driver fee, and integrations included. The same 50-vehicle fleet runs at £4,188/year on TaxiCloud Pro Max — roughly 75-85% lower run-rate cost than iCabbi on operator-shared figures, with AI Copilot included.
What you get for the iCabbi price
iCabbi's product is mature: cloud dispatch, customer app, driver app, multi-base coverage, council-licensing reports, partner integrations across UK and Ireland. AI capabilities are rule-based auto-dispatch rather than generative AI Copilot. Customer app App Store ratings sit around 3.8 average across operator deployments — usable but trails sector leaders.
The often-cited iCabbi advantage is account management depth — long-tenured account managers who know your fleet by name and respond to operational issues quickly. This is genuinely valuable for the largest enterprise fleets. For 25-100 vehicle fleets, TaxiCloud's white-glove migration team and named onboarding manager (Pro Max) cover the same operational support need.
About the author
Regan Marshall
Lead, Operator Strategy, TaxiCloud
Regan Marshall works with UK and Ireland fleet operators on dispatch strategy, AI Copilot adoption, and migration planning. Reach out at regan@taxicloud.ai.