Solution · 100% Brand surfaces — your domain, your colours

White-label — taxi dispatch software for white-label.

Your brand, your domain, your customer app — our infrastructure underneath. TaxiCloud white-label dispatch for UK and Ireland fleets.

TaxiCloud White-Label ships customer-facing booking widget, customer iOS + Android app, customer emails and SMS, plus driver app — all branded as your fleet, on your domain, with your colours. Pro tier upward includes white-label scope; Pro Max adds full driver-app branding.

Why white-label dispatch software is hard to get right

White-label matters for fleets where brand quality affects customer trust and corporate-account wins. The customer journey from "Google your name" to "book a ride" should never expose TaxiCloud branding — and on Pro and above, it does not. The booking widget embeds on your site at your domain. The customer app launches on the App Store under your fleet name with your icon and colours. Customer emails and SMS use your sender identity. The customer's full digital experience reads as your fleet, end-to-end.

How TaxiCloud's white-label dispatch software handles it

The brand surface is operator-grade by design. The customer app is iOS-first with native Android variant, App Store rating averaging 4.6 across pilot deployments. Customer email templates use MJML for cross-client consistency. SMS sender IDs are configurable per base and registered against UK and Irish regulatory requirements. The booking widget is one line of JavaScript on your existing site, with full theme customisation including custom CSS injection on Pro Ultra.

White-label dispatch software — measured outcomes

Driver-app white-labelling on Pro Max (£349/mo) means your drivers see your fleet name on the Play Store and during onboarding. The dispatch console remains TaxiCloud-branded internally — that is the operator console, not customer-facing. For fleets reselling dispatch capability to sub-brands or franchise operations, Pro Ultra ships full multi-tenant white-labelling where each sub-brand has independent customer-facing surfaces under one parent operator.

How it works

From booking to billing in four steps.

100%Brand surfaces — your domain, your colours
  1. Step 1

    Brand assets uploaded

    Logo, colours, fonts, copy tone, sender identities — uploaded once during onboarding, applied across all surfaces.

  2. Step 2

    Customer apps published as your fleet

    iOS and Android customer apps publish under your fleet name on the stores. We handle developer-account paperwork.

  3. Step 3

    Booking widget embeds at your domain

    One JavaScript snippet. Themed to match your site. Full CSS injection on Pro Ultra for pixel-perfect integration.

  4. Step 4

    Customer emails + SMS use your identity

    MJML templates for cross-client email consistency. Registered SMS sender IDs per base. Configurable per language.

White-label outcomes — measured

What white-label dispatch software outcomes look like in production.

Pilot fleet results across UK and Ireland operators running TaxiCloud's white-label dispatch software.

  • Customer journey reads as your fleet end-to-end

  • App Store ratings average 4.6 on white-labelled customer apps

  • Corporate-account wins lift 22% post-rebrand in pilot fleets

  • Brand consistency across booking widget, app, email, SMS

FAQ

White-label dispatch software — questions answered.

What does white-label include on the Pro plan?
Pro (£149/mo) ships customer-facing white-label: booking widget at your domain, customer iOS and Android apps under your fleet name on the stores, customer emails and SMS using your sender identity. The dispatch console and driver app remain TaxiCloud-branded internally on Pro.
How is the customer app published under my fleet name?
We submit to the App Store and Google Play using your developer account credentials (we provide setup instructions if you do not have one yet). The app icon, name, screenshots, description, and colour scheme all reflect your fleet. Updates ship through our release pipeline but with your branding intact.
Can I have multiple white-labelled brands under one tenant?
Yes, on Pro Ultra (custom). Each sub-brand has independent customer-facing surfaces — separate booking widget, separate customer app, separate email and SMS sender identities — under one parent operator. Used by franchise groups and sub-brand operations.
Does the driver app get white-labelled on Pro Max?
Yes. Pro Max (£349/mo) adds driver-app white-label: drivers see your fleet name on the Play Store, during onboarding, and on every screen. Internal dispatch operator console remains TaxiCloud-branded as it is operator-facing tooling.

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