Sales · 9 min read

Corporate taxi account pitch template

Template playbook for pitching UK corporate taxi accounts — proposal structure, contract terms, expense-code negotiation, SLA framework.

Corporate taxi account sales is the highest-leverage commercial activity for most UK + Ireland operators. This template covers the practical pitch structure operators use to close Magic-Circle satellite accounts, Big-Four regional teams, and financial-services accounts. Adapt the structure to your fleet's specific positioning.

  1. Step 1

    Open with friction reduction

    Procurement teams care about reconciliation friction more than fare rate. Open with: 'Our monthly statements export in Workday-and-SAP-Concur-ready CSV format, eliminating the 3-5 hours per month your finance team typically spends reconciling taxi spend.'

  2. Step 2

    Demo the booking flow

    Walk through web widget booking with PO-level note capture, expense-code dictionary validation, monthly statement preview. Use the procurement contact's actual matter or project codes if they're shareable.

  3. Step 3

    Show on-time arrival reporting

    SLA-bound on-time arrival rate is the second procurement-team priority. Surface the per-account on-time arrival reporting from your dispatch platform — TaxiCloud surfaces this natively.

  4. Step 4

    Negotiate contract terms

    Standard: 30-day credit (Magic-Circle 45-day), 95% on-time SLA on billable airport pickups, generous cancellation/rebooking, structured expense-code dictionary. Avoid per-trip pricing negotiations — focus on overall friction reduction.

  5. Step 5

    Document the expense-code dictionary

    Capture the corporate's internal cost-allocation codes upfront — matter numbers, project codes, cost-centre codes. Modern dispatch validates inline at booking against the dictionary.

  6. Step 6

    First-month review

    Schedule a structured review at month 1 covering on-time arrival rate, statement reconciliation feedback, billing-cycle smoothness. The first-month review is what closes second-year renewal.

Frequently asked

Questions, answered.

  • What is the typical UK corporate taxi account size?

    £3,000-£15,000/month for typical Magic-Circle satellite or Big-Four regional team. £25,000+ for the largest London accounts.

  • What credit terms do UK corporate accounts negotiate?

    Standard 30 days. Magic-Circle firms often negotiate 45 days. Some Big-Four firms operate on 60-day terms.

  • How long is a typical corporate-account sales cycle?

    6-12 weeks from initial contact to signed contract for mid-size accounts. Larger enterprise accounts (60-120+ accounts on the platform) can run 4-6 month cycles.

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